AVEBE’s ambition is to be the largest in potato starch. This world-wide position in raw materials is developing and creates opportunities to develop in factory design and product recipes. New developments should support Operational Excellence and sustainable production, the core values of AVEBE.
Derivatives have been developed, produced and sold already for about sixty years. Our brands are well recognized, often started as disruptive technology and the standard in many applications.
AVEBE can oversee the innovative possibilities for the whole value chain from the application of starches to the farm. Views on the gap between vision and reality (technology roadmap) are translated into the strategies of AVEBE and are the driving force for innovative activities in AVEBE.
The coherence of R&D is maintained by linking R&D to marketing and sales in the different Innovation Centres and to have technologists meet and share their (new) knowledge, problems and solutions in Communities of practice. This flexible knowledge structure enables AVEBE to fulfil the task of developing for the short and the long term needs in the different markets for starch.