Unveiling of the new logo celebrated at the Veendam head office

08 Jul 2015
On Thursday 2 July 2015 Avebe unveiled its new logo at its head office in Veendam.

The new logo marks a new phase in the development of Avebe. The organisation has been in development for nearly 100 years; not always to become more or bigger, but always to be better. In the past the central focus was on extracting starch from potatoes, but following innovative developments proteins for the food industry now take up an important position. Yet Avebe believes there is more.


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During the coming period the company will continue to work on further innovation and development in order to extract maximum value from potatoes. Achieving optimum returns for its members is always at the heart of the operations.

All of this requires a new house style that will be rolled out gradually worldwide. A symbol to show where Avebe is heading without losing sight of its roots.

Innovation by nature
Avebe is developing

And has been for almost 100 years.
Not always to become more or bigger,
but always to be better.

This ambition deserves a new visual identity.

Welcome to our new website.

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