Royal Avebe strengthens market position with acquisition of Solan

Expansion of product portfolio with flakes and granules 

CEO Avebe, David Fousert: “With Solan, we accelerate access to knowledge and experience in processing potatoes into flakes and granules and commercialise them. We can expand our product portfolio and it will contribute to Avebe’s growth.” 

Strategy Accelerate and Strengthen 

Avebe’s decision to enter the flakes and granules market is in line with its strategy Accelerate and Strengthen. “We therefore welcome the proven technology, existing customers and experienced team of Solan to Avebe with great enthusiasm,” said Fousert. 

Diversification product portfolio 

Flake potatoes have gained ground in the potato market in recent years. By adding flakes and granules to its product portfolio, Avebe is fulfilling a growing global demand from its customers for a broader and more integrated potato-based range. The trusted name will continue as the brand SOLAN® within the Avebe portfolio. Fousert: “Customers can rely on one integrated supplier and will have access to a more complete portfolio of potato solutions. Of course, with the quality, service and support from Avebe as they are used to. Moreover, this acquisition offers – with our technical expertise and global network – opportunities to further innovate within a more complete range of potato products.” 

Leading regional employer 

Solan has a production site in Głowno, Poland. There are two production lines: a line for flakes and a granules line. With over 100 employees, Solan is a leading regional employer. With the acquisition, Avebe is 100% owner of Solan.    

Further develop potato crop 

Solan works closely with some 140 arable farmers and has a regional network for its raw material supply. Avebe sees good opportunities to further develop potato cultivation in the region. Among others for breeding company Averis, 100% subsidiary of Avebe, there is potential with the variety package.