In 2018, Royal Avebe opened its Innovation Center on the Zernike Campus in Groningen. As the name reveals, it’s all about innovation. That means innovations with the starch potato as our base. We have space for start-ups in the field of agrifoods, as well as various laboratories, test facilities, and a customer experience lab. Thanks to its location, this center is surrounded by teams of knowledge and education institutions. This way we work together on the latest trends, develop new products, and ensure positive results for our members and customers.
Our Customer Experience Lab allows us to collaborate with our customers and members. Working together, sharing knowledge, and discovering new solutions is what drives us. In the lab, we share recipes, cook together, and show our recent product developments. It’s also an excellent digital support resource. Thanks to a video connection, we are available to guide our customers all over the globe.