Offering faster prospects for growers in uncertain times

Offering faster prospects for growers in uncertain times
CorporateNewsMonday, 14 Nov 2022

Now that growers and managers can meet again in person, serious concerns are being shared. That is the conclusion of Members’ Council member Annelous Groenwold and Agro Director Arjan de Rooij. Where Arjan also sees opportunities, Annelous sounds a more critical note. “We’re on the right track, but we need to go further.”

Arjan de Rooij

(55) has been Director Agro at Avebe since 2008. He grew up in Zeewolde on an arable farm. After the Agricultural College in Dronten, he completed his studies in Business Administration at Nyenrode Business University.

Annelous Groenwold

(30) has been a member of Avebe’s Members’ Council for almost a year. She was previously a member of the Youth Council. She runs an arable farm in Borgercompagnie with her parents. They grow starch potatoes, sugar beets and cereals on 260 hectares. They also fatten Limousin bulls. After completing her studies in Human Resource Management, Annelous decided to continue her parents’ business. Before that, she took an accelerated course in horticulture and arable farming entrepreneurship in Dronten.

Annelous Groenwold does not have to think long about what concerns her and her fellow farmers most. Even more than laws and regulations, inflation is now causing them difficulties. She says: “We have a growing plan for peat colonies at home. You already start incurring costs for revenues that won’t arrive until September/October to May next year in the spring. Liquidity is under pressure. Prices of fertilisers and plant protection products have risen sharply, as have those of seeds and seedlings. The cost price came under pressure even before the growing season, and growers are wondering what awaits them for the rest of the year.” Arjan de Rooij explains: “As an arable farmer and a member of Royal Avebe, you have only limited options to recoup that increase in costs for necessary input such as fertilisers, crop protection products and fuel in productivity improvements. Farmers have always striven for optimal productivity. Avebe has to earn this in its starch potato growing operations in the market. On the positive side, our fellow producers in Europe and their potato suppliers face similar cost increases. For that reason, the best approach is to pass on these increases to our customers.”

Performance price

Annelous: “What we hear in the field is that the performance price is rising, but has to rise more. Avebe notes that the current situation also creates
opportunities. That’s good, but it’s also very necessary because otherwise growers will have to contribute financially.” Arjan: “Avebe’s efforts should increase its earning capacity, the extent to which added value is created. Since conditions have changed in such a short period, we need to achieve this value creation more quickly. First of all, by selling our products in the market at a higher price and working on our own costs and how we produce and process potatoes.”


Arjan: “Despite the huge increase in the cost of energy, packaging and transport to our customers, the campaign price for 2021 was higher than the
previous year. For the new season, we expect to be able to pass on the increased costs in the cultivation and processing chain to the market. The performance price is expected to take a big step next year. But the uncertainty in the market and the enormous cost increases mean that this will not happen on its own. The intention is clearly to exceed one hundred euros per tonne. The war in Ukraine is causing a fluctuating market in raw materials and energy. This creates uncertainty but also opportunities in the market. Based on the new reality and the pressure on the liquidity of our members’ businesses, the basic price will be at a
significantly higher level than last year.” He continues: “Avebe also faces significantly higher energy costs for processing potatoes. Processing a wet product into a dry end product is quite energy-consuming. This is a substantial challenge and creates uncertainty. Transport costs also depend on
container companies. In April, for example, the coronavirus led to lockdowns in China, such as the one in Shanghai. This has a major impact on the port there, resulting in delays and price rises.”

Laws and regulations

Annelous: “As well as serious concerns about price setting, it is also difficult for farmers to remain calm in the face of ever-changing laws and regulations. People feel attacked and that they are constantly being blamed. This happens time and time again, and results in anger and frustration. At our business, but also that of colleagues. Avebe immediately took a stand against this, together with the Branch Organisation for Arable Farming and other parties in the chain. On the one hand, that gives a lot of confidence. But it also frustrates growers that so many parties have to put their energy into plans that have been thought up behind a desk and have no connection with actual practice. And this is precisely when we most need innovation and market development to cope with rising cost prices.”

Farm to Fork

Arjan: “There is a lot of pressure on agriculture throughout North-West Europe. Just look at the European Union’s Farm to Fork strategy. This strategy aims to increase biodiversity, protect groundwater and surface water, reduce the use of plant protection products and achieve organic farming objectives. Individual companies are also aware that we want and need to adapt. We have issues with the speed at which this has to be done and the uncertainty it entails. Policymakers ignore the fact that you make investments for ten or twenty
years on a farm. With laws and regulations changing so rapidly, this is not possible.”


Arjan explains: “It also offers opportunities because an essential response to the challenges lies in using the right potato varieties. With our breeding company Averis, we are in a fantastic position to respond to the changing laws and regulations. By breeding varieties that are more resistant to diseases, fewer crop protection products are needed and we use fertilisers more efficiently, thus reducing emissions to ground and surface water.”


Annelous: “That sounds great, but government policy makes it difficult to say at this stage: yes, that helps. We don’t know where we stand, so we as growers, are anxiously looking forward to these
innovations.” Arjan: “I think we are doing the right things to create added value at a faster pace and raise the potato price to a higher level.” Annelous nods in agreement. “At the moment, Avebe certainly has sufficient prospects. We are confident. Member loyalty is paramount, but these are uncertain times. As a farmer, you first take out your calculator.”