Royal Avebe talks potatoes on the Food Matters Live Podcast

Royal Avebe is partnering with Food Matters Live in a series of new podcast episodes about the amazing history, versatility, and untapped potential of the humble potato. The potato plays a huge role in the global food industry and has been a core ingredient in many of our diets for centuries, but there’s a lot more to the potato than at first meets the eye…

At Royal Avebe we know the enormous potential of the potato. Potato proteins, starches and fibres are fast becoming the ideal, versatile ingredients, helping meet the demands of the growing plant-based, clean label revolution.

From perfectly textured plant-based hotdogs to deliciously creamy dairy-free desserts, potato proteins and starches are impressively adaptable and 100% natural. This means they’re GMO and e-number free; the perfect plant-based alternative to many meat, dairy and gelatin products.

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Episode 1: The secrets within – how the potato is reshaping the food industry

In this first episode, Royal Avebe takes listeners on a fascinating journey of how our favourite root vegetable started life as an exotic foodstuff, before becoming one of the biggest food crops in the world.

Our Royal Avebe experts, Goos Wierbos and Annelies Huisingh, join host and BBC presenter Stefan Gates to tackle two burning questions:

  • What can the potato offer in today’s cutting edge food industry?
  • What secrets are still inside the potato waiting to be discovered?


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About Goos Wierbos, Business Leader, Food

Goos has been Royal Avebe’s Business Leader in Food, leading our international sales since 2021. As an agricultural engineer with a master’s in Business Administration, Goos is an expert on the science of the potato and global food markets.


About Annelies Huisingh, Marketing Director

As Marketing Director for Royal Avebe, Annelies’ key focus lies in ensuring the customer is at the heart of Avebe’s approach. As a published author with over 25 years’ experience in Marketing, Sales and Innovation, Annelies is an expert on consumer trends and harnessing the power of innovation.

Image Annelies Huisingh - Marketing Director Avebe

About Food Matters Live podcast

Starting life as Table Talk back in 2019, the Food Matters Live podcast tackles the big issues facing the food and drinks industry. Providing insightful and thought-provoking conversations with leading professionals, scientists and academic experts, the podcast boasts over 7,500 industry listeners from over 70 different countries across the globe.

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